Santhera - DMD - Unmet Needs

At H4B Boston, we pitched and won a brand new pharma company, Santhera, The company was a year away from launching a Duchenne muscular dystrophy therapy, yet it wanted make a splash at a major MD congress just 2 months away. How do you start an unbranded conversation about unmet needs in the MD space? Well, you talk bone at a muscle congress. It got people talking. It got investors investing. too.