XARELTO - patient

Every CD needs experience leading a $2 billion brand. Janssen’s XARELTO was mine. Finding real XARELTO patients who are charming and TV-ready was a challenge. Who could possibly be as engaging as Arnold Palmer, Jerry West or Kevin Nolan? Our wedding singer and hockey mom were so successful, we shot an additional round of spots with them and dramatically increased their digital presence. XARELTO sales eclipsed ELIQUIS and never looked back.

https://vimeo.com/manage/videos/818152619

https://vimeo.com/manage/videos/307163251